Monday, 4 July 2011

Tips for Site Redesigning For SEO Purposes

Better is that you hire a professional SEO and a web designer for any web work before you do any further trial and errors with your business. When it comes to redesign your existing website, it is very much necessary to make sure you don’t change anything in your file structure. Its address will not remain the same but change if by any chance you move any of your pages from one directory to another.
This in turn will no longer work if you any links to this page from other websites. Backlinks are the most important and plays key role for high ranking and hence such things should not skip your mind as it usually happens with most of the people.

Now, as there is a problem, there is a solution as well. For this kind of situation you can apply these solutions:
a) Keep the directory structure as it is. Don’t change it. 

OR

b) If you still want to do it as left with no option, then ensure you do 301 redirects. Needless to say, from the old ones to the new pages. This knowledge is already present with your web designer when you discuss this kind of situation.

Moreover, your web designer should not change the Meta tags if your site already has a good ranking since, you must have been working hard to achieve high rankings and are already happy with the current rank.

Now Let us understand how to get your Site Structure Optimized Properly

There are some aspects which you need to know and understand while getting you are structuring the website for information and those aspects are as below:

1) Paths of the links
2) Sitemap
3) Multiple keywords

1) Paths of the links:

For spiders of the search engines, text links are very useful and helpful. These text links on the website’s pages are like path for the spiders as it helps them to travel from one page to another and from one site to another. This means that your website is better as the spiders can travel easily through in and out of website on all the pages. It is best to keep the site as simple as you can which solves the purpose of getting your website crawled by the search engines and makes your visitors feel comfortable.

2) Sitemap

There should be a sitemap on your website which links to all of your website pages together. All the text links to each and every page are listed in this page of the site. It is considered to be the centre of circle which leads the visitor from sitemap to anywhere in just one click.

3) Multiple keywords:

It is always advisable to have as many pages as many keyword phrases you want to target. Make sure you cover only keyword phrase on one page and have another keyword phrase on another page. This way you can target all keyword phrases for your website and business ultimately solving your purpose of hitting the top page for generating maximum revenue through maximum number of visitors.

Copyright © 2011

Timeseo is Web Design London based Website Design Company and Logo Designer providing SEO Services in United Kingdom.

Monitoring the Progress of Your Site While Doing SEO

By this time as you have done enough of hard work, you can now check out the results on what you have been doing so far. It is very essential to check out the progress and monitor it. Ensure you check that how many links have been generated by you, from where they are coming and the effect on your website as a whole.

Monitor how many links have been generated by you.

To cross-check the improvements and the tasks which have given results in your rankings, it is necessary for you to monitor how many links are generated by you. This will help you to identify and understand how much more efforts are needed and in which direction. For example: You have generated 500 backlinks and your site has gone up from 200 to 20, then you can figure out when you will be hitting the top rank. On the other hand, if your site has not shown much of the difference in the rankings or there is very less improvement in the rankings, you know that you need to push on the efforts which are being put now.

Following are the way through which you can monitor the links generated by you:

• Open up Google and search for “ Your Domain URL ”. You shall then come across the page which shows “Google can show you the following information for this url:” At the bottom it says “Find web pages that contain the term Your Domain URL” – Click it. On any of the pages wherever there is Your Domain URL Google will display all the pages. Now, this is an indication of a link to your site.

• Open up marketleap(dot)com/publinkpop and type in Your Domain URL. Now, this Market leap link will help you to know how many links each and every search engine has found along with the graph.

• Thereafter, kindly go to alexa(dot)com and type in Your Domain URL. On the page in the left there would be “Sires linking in” – Click it. Alexa can be helpful in tracking out your ranking metrics.

This is something very important: You will come across that these tools are giving you different figures. Do not get worried as it is like your comparing oranges with oranges so get a hold and understanding of one tool and be with it.

Monitoring who is linked to your site.

Whosoever is linking to your site, keep a track of it. This will give you a fair idea of who is interested in your site and what you have on your site. You can then check out their PR (their site importance) and think of meeting up their needs by using the tactics for link generation in future. The best way to keep on checking and tracking who is linking to your site is by setting up Google alerts http://www.google(dot)com/alerts. It always keeps you informed whenever your URL has hit the web page.

This is something very important: Upon receiving a alert, it would be recommended as mandatory procedure to check out the article as to know if the article has remained the same and the link on the article is fully functional which is going back to your site.

Monitor the rankings of your site.

To know whether your hard work has been headed in the right direction and you efforts are not wasted, you need to keep a check on the rankings. This shall help you identify the path forward on the efforts needed accordingly for the rankings as per your expectations.
Check it manually.

By simply doing a search for your keyword phrase in the search engines, you will be able to check your rankings manually. You can then bookmark this page as you will be doing this kind of search on frequent basis. Equally, also ensure you do not perform searches that frequently as Google would appreciate it and your site would go under exception.
Check it automatically.

By using Market leap’s verification tool: marketleap(dot)com/verify/default.htm you will be able to check all the major search engines like GOOGLE, YAHOO, MSN, AOL, ALTAVISTA, HOTBOT, NETSCAPE etc. The result derived here would be in terms of page number i.e. Your site appears on page number 3 of Google.

There are various other tools available likely Cleverstat’s free monitor for Google: http://wwwcleverstat(dot)com/google-monitor-query.htm . Just a thing to remember here is, you don’t have to pay anything to check out your rankings so find out the tool which fits you the best and is easy to use and understand.

Summary:-

• Monitor how many links have been generated by you and cross-check the improvements to know how much more efforts are needed to push the rankings.

• Monitor who is linked to your site and make sure to know what might be the reason for them to link with your site. This way you can meet up their expectations in future for link generation if their PR is good.

• Monitor the rankings of your site and add in the strategies for SEO and link generation accordingly.

Copyright © 2011

TimeSeo is Web Design London based Website Design Company and Logo Designer providing SEO Services in United Kingdom.

Know How Of SEO Article Submission

SEO article writing is very important. There are many things you should know about article writing. If you have already started having grip on SEO techniques and now when you are here to know more about article writing and submission, I have analyzed few questions you may have to get the answers.
How many words should one article have?

There is no such definition of how long the article should be. Not to mention, it should be short and sweet to cover the topic and shouldn’t be lengthy or boring to lose the interest of the visitor. Ideally, an article having 350-400 words suits best and fulfills the requirements of the reader. However, there are many article submission directories that accept minimum 600 words articles. See that your articles are free from grammatical errors and they are enjoyable for your readers. Your articles should be informative enough to the topic and should not mislead your readers in any wrong direction.

How my writing should be?

It is good to have the article as simple as you can. Do not make it just like going on and on. It should sound like a person is talking or giving an interesting speech. It should more like sharing knowledge which people aren’t aware of. Readers won’t get bored if they belong to the same industry and as if they have found your article in the search, they intend to read it. Hence, the bottom line is, it should be readable. Just make sure that you enjoy your own article. Read it twice or thrice before submitting. Correct frames of sentences if you find they are not up to the standards. This is a usual process of proof reading.

Can I use the keywords/keyword phrases and focus on them in the article?

Yes, of course. As you are optimizing your site, you can optimize your article as well. Since, you are going to post the article on your own website; there is no harm at all.

When can I submit the article?

Whenever an article is written and is ready according to you, it can be submitted.

If the article is ready, where to submit it?

If you search over the internet by typing article submit, you will come across many article submission websites and directories. You can then choose out of them which is related to your business and services and has more subscribers.

To submit an article, how long does it usually take?

This answer can be figured out by your own self in far better way. After you submit for few times, you will have hands set on the submission part and you may be able to do more submissions down the line. In fact, this is not at all a difficult task and among the simplest ones.

If my article is published, how can I come to know about it?

You can always request the publisher to inform you whenever they publish your article. This is also one of the condition or publication. You may find that most of them don’t prefer this and hence it is always better for you set up a Google alert on. It always keeps you informed along with the URL whenever your article has hit the web page. Upon receiving a alert, it would be recommended as mandatory procedure to check out the article as to know if the article has remained the same and the link on the article is fully functional which is going back to your site.

Copyright © 2011


TimeSeo is Web Design London based Website Design Company and Logo Designer providing SEO Services in United Kingdom.

Friday, 1 July 2011

Why Hire SEO Company?

You need to work a lot and spend much time to generate links. As it is said, any business needs an investment in the form of time or money; it is also applied here in the same way. By outsourcing your requirements of generating to a SEO company, you need to be careful. In market, there are many companies which do generate links for sites to a domain owned by them. Thereafter, your site has been passed on the values of these links. This may not turn out to meet up your expectations of permanent high rankings. As long as you keep on pay them their fix monthly fees, your ranks will keep on going high and once you decide to switch over to different company or discontinue their services, your rankings will gradually go down. This brings you there from where you started and you stand with wasting your money and time.

To figure a way out of the above mentioned situation is when you are doing the research for a SEO company to generate links for you, you can ask very upfront and without any hesitation on how they will be doing it. If they are unable or don’t want to answer, do not get into further discussions. If they explain you something and you are still incapable to understand it, you may request them to explain it in layman’s language and still not then do not go further as generating links method is not that complicated or too technical for any layman to understand. If explained properly, you will understand.

Since, it is your money and you are paying for the services, you need to be clear where your money is going and in return what you will be getting. Kindly remember that there are two major ways for achieving high rankings: 1) Generating backlinks and 2) Optimizing your site. Without hesitation go ahead and ask the SEO Company on which parts they will be working on and how are they planning to do so. This will give you confidence and help you to decide to choose the right SEO Company.

Summary:-

• The more the backlinks, the higher is the possibility of higher rankings.
• Avoid using auto link generating software.
• Don’t make many websites with many links back to your main site.
• Adding your site to directories such as Yahoo and DMOZ is advisable.
• Conduct a research on where your competitors’ links are coming from.
• Write articles and submit them to get it published.
• Submit your site to local directories and industry directories.
• Search for link partners. However, don’t spend much time after it.
• Links generation will take time no matter whichever way and how you do it.

Take proper advice from an experienced business people. Chat with marketing managers in your circle. They will advise you to get properly trained to do this task or they will ask you to hire someone professional doing SEO for your website.


Copyright © 2011

Timeseo is Web Design London based Website Design Company and Logo Designer providing SEO Services in United Kingdom.

Website Onsite and Offsite SEO Process Understanding

Let me guide you through, when you have already decided to do the SEO on your own. Now considering doing SEO for your business website is a good decision. But how to do it ethically following the rules is the most important task.

Let us first understand with some of the Onsite SEO Process:

1)      Website Content: Do not copy content from other websites. Google will never take duplicate content into consideration. 

2)      Website Pages Titles: See that all the pages of your website has unique title. Every individual page has to be named in a very unique way.

3)      Website Keywords targeting and tagging: Add Meta keywords for each and every page. Do not put 10 – 15 keywords on a single page. You need to have only 4 to 5 keywords per page.  The keywords you are tagging must have relevant content on the same page.

4)      Website Page wise Description Tagging: Draft a description mentioning what the page is about. Description cannot be same for each page of your website.

5)      Picture Naming Process: The Way SEO do: Name the picture properly on your website. You must have seen Google images. People often look for pictures and thus you get your visitors.

6)      Blog: Have a blog on your website: Put post regularly and share more about your company, product, services and industry.

7)      News: Share something that is relevant to your industry. Share with is new about you or your product.

Now let us understand some of the Offsite SEO Processes:

1)      Directory Submission: Just like we have physical phone book or directory. There are web directories. You need to submit your website url to various web directories. You also need to select the right keywords / phrases while putting your meta data. Description has to be very relevant to your website.

2)      Article Writing and Submission: Write the best and enjoyable articles. There are article readers on the internet searching for various materials. Some use them for their own project and some for commercial purposes. When your article is picked by any publisher, they put your website links for the reference. This is how you get many more backlinks.

3)      Press Release Writing and Submission: Just like we read news every day. Some like sports, some like politics and many are interested in generic news that comes on their way. If your news interests people in reading and sharing, there are possibilities of getting more visits to your website.

4)      Forums Posting: Have forum on your website if at all you are expecting to have a huge community for your website subject. Forum will get you many visits on daily basis and later you will find that you also have a strong subscription list. There are many advantages of having a forum on your website.

5)      Blog Posting: Does writing and sharing more about your product and services amaze you a lot. Are you passionate about your own business or services that you offer? Then the best way is to write and share more about your business, your product or your services. Get one WP blog on your website. The same content shall be shared on various other article website as well.  

6)      Social Media Marketing: Are you a big fan using Facebook or Twitter. You can also add this to your marketing list. Make an individual profile for your business on Facebook or Twitter. Share more twitting more about your products and services. You gain trust among people when they find you active publishing more and more about your business.

7)      Blog Commenting: Build rapport with other bloggers. Go to their blogs, read their posts and share your views in the comment section.  


Copyright © 2011
Timeseo is Web Design London based Website Design Company and Logo Designer providing SEO Services in United Kingdom.

DO Self SEO - Search for SEO Link Partners

If you wish to generate links then the best way is to search for link partners. To do so, there are many ways, out of them few of them are as below:

• You may ask your suppliers to link to your site and in return you can link to theirs.

• You may ask your suppliers to link to your site and in return you can link to theirs.

• You can also buy software which states high ranking sites and also emails them automatically asking the site owners to link to you and in return you link to them.

• Search for relevant sites and you may ask those site owners to link to you and in return you link to them.

Now, the fact cannot be ignored that this search for link partners is not effective and few of the reasons are:

• It is quite common that most of the link partner requests are through low PR sites to the ones which have high PR. Hence, it doesn’t helps the high PR sites if they accept the request from low PR site though it means a lot to low PR sites. Going further in detail on the same point in detail, even though you offer a reciprocal link back to your site, this might be an extra task for the webmaster. Furthermore, they don’t want to make their site look like a directory to the visitors.

• The approach for link partner request is usually done by sending out an email to the webmaster. Now, the webmaster receives this kind of requests and automated emails which goes in hundreds for everyday. Thus, these kind of emails are generally ignored or deleted and aren’t responded or even read.

This is something very important: It is ideal to search for link partner manually and to know how much the site is important is to check out the PR of that particular site. PR is the actual thing from which you can figure out whether the site is worth as a link partner or not. Google gives marks to every site out of 10 and any site scoring more than 4 is worth going ahead with. To know any site’s PR, you can download Google toolbar from: http://toolbar.google(dot)com.

How long does it take?

It is nearly impossible to say how much time you need to spend for generating links. The more the better. However, it will definitely take a while unrelated to whichever way you intend to use to generate links. You have to be on it until you see that your site has achieved high rankings. Thereafter as well, it is an ongoing process where you need to keep on spending some ongoing time for this task. If you fail to do so, it is natural that your rankings may go down.

Can links be generated on a faster pace?

Yes. It’s possible. However, if the above said methods are used, it may be unlikely possible.

If you have generated links on faster pace, the search engines won’t like it. For example: You may have 150 links today and tomorrow you may have 1500 links, the search might think there is something fishy and might sandbox your links. This way the search engines will delay until they check out that these are genuine and valid. Penalty is also a possibility here.

Hence, it is not advisable to create many likewise websites independently which has many links and those links back to your main site. You may be successful in getting many backlinks but a high possibility of getting your main site blacklisted.

Copyright © 2011

TimeSeo is Web Design London based Website Design Company and Logo Designer providing SEO Services in United Kingdom.

Important SEO and Internet Marketing Points for Website Marketing

Google is a number 1 search engine widely used worldwide. I believe from the statistics that we can see today, there is no one near to Google in terms of diverting traffic to your website. You need a professional web designer and an experienced SEO to get your online presence successful. Doing Search Engine Optimization (SEO) in a right manner is one of the most important tasks before you ignorantly get your website blacklisted on Google.
1) Article Writing: You need to have real knowledge when you are writing articles for your business website. You should possess a knowledge that covers most of the products and services that you offer. It should not be something that is taken from some other website and you write the same about it and submit them to the article websites.

2) Article Submission: You should not do junk submission. Submit your articles to only important sites that has good amount of visitors. Websites like Ezinearticles, ArticleAlley and WriteTube are the ones that we need to check on while submitting our articles. Quality submissions will give quality backlinks.

3) Press Release Writing: Write something that is introducing. You can write something that introduces something to the world. Something that adds on or something that will benefit the future. You can also write on something that is important for public to know.

4) Press Release Submission: Submit those articles to only quality websites that really promotes your press releases. There are about 25 – 30 excellent press release websites that will benefit you in promoting your new products and services.

5) Google Likes Sitemaps: Sitemaps are really important factor affecting your website SEO. It is like a map you take along while visiting any unknown place. You also go for a newly published map that includes new areas and sites that is worth seeing. So does the sitemap on your website. Sitemaps guides Google crawler. Google crawler is a mechanism used to take down all the snaps of all the pages of your website. It also takes all the contents in its database. Thus, your pages are ranked.

Internet marketing is becoming efficiently more important job after you launch your business website. Widely usage of “The internet” has made it oversaturated medium and to claim your website customers from the sources require special services to hopefully increase your website rank within the search results of Google.

Copyright © 2011

TimeSeo is Web Design London based Website Design Company and Logo Designer providing SEO Services in United Kingdom.